Responsive: Made You Look

Made You Look is a documentary about the UK DIY graphic arts scene of the 21st century. Via candid interviews with top British creatives, publishers and agency owners it explores the fact that more people than ever seem to be turning to analogue means of creating things, even though we are living at the height of the digital era.
In today’s digital age, where do you stand on print media? As times change, it’s clear that newspapers, magazines, printed art, etc don’t have the same impact as they used to. However, they still serve a purpose and offer something special. The internet and social media provide ways to connect and share one’s work but doesn’t require one to create something that only exists there.
Since the animation industry these days demands a certain level of understanding in digital media and my comfort zone is withing digital 2D animation, I was definitely taking sides with the digital generation. Animation can be hand drawn, but why go a step forwards and two steps back? The only way animation can be improved and/or innovative is by exploring the digital world.  I don't think digital and hand produced work should be mutually exclusive. This documentary, while nice, seems to be a bit biased towards hand produced work, seeing it as some sort of "pure" art form. Why do we need to have so many books and belongings? Personally I just feel like they tie me down. I like the freedom of the internet, being able to find out and do so much with such a small machine. I can see why people feel that hand made art work is more personal and genuine, because it can not be copied and the hand made element makes it on of a kind.Further more,  just because there are amazing softwares and tools available to creatives, that does not mean using a traditional analog techniques should be ignored. But working on a digital platform is so much easier for me and more efficient, and with a job like animation usually you cannot take your time as there is certain deadlines needed to be met. Overall, I feel like the movie was beneficial, as it brought to my attention how rewarding it can be to not rely on the digital tools and software available to artists. But we live in a digital age and there is a reason why so many artists turn to digital media- because it is innovative and offers more benefits and efficiency than any traditional technique could  ever offer. Afterall,