MTV Idents

Back in 2009 MTV launched a series of Idents (stations or networks identifying themselves on air) that helped the channel gain a consistent look throughout the globe. MTV has 64 channels around the world in over 160 countries and with so many branches around the world MTV struggled to Identify themselves as and international brand. These Idents helped reboot one of the worlds largest TV brand. Most of these Idents are animated and all of them are short but really well made. They gave MTV this unique, modern and refined look that they needed in order to stay on top of the newest TV trends. I've noticed a while ago that MTV logo commercials were all different and unique and really well animated, well that is because they were made by different artists or collaboratives. These idents really define the new look of the channel therefore they really communicate that to the audience.

I especially liked "Group Hug" which was from the ident series of  2011 themed "Close and Caring". It shows these blobby creatures colouring the forrest with every gentle touch and it sort of warmly welcomes all the viewers to the new season. It was created and directed by Mate Steinforth. It is made in 3d animation and the software used for this was none other then Maya.

There is even a making of video in Behance-

https://www.behance.net/gallery/MTV-Group-Hug/3534139