Applied Animation: Research

Alright, so basically we were briefed to chose one of the three tasks and the do them. Simple as that. We could pick from either doing a charity campaign, title sequence or make two idents. So I chose the idents, mainly because it is a familiar concept to me and imagine i would enjoy making something like that.

And the channels I chose to do it for were E4 and Discovery Channel.

E4 is oriented towards pop culture and entertainment, launched as a pay-TV companion to Channel 4. The "E" stands for entertainment, and the channel is mainly aimed at the lucrative 15–35 age group. 

They have launched a sting competition called Estings and the winners get aired on the channel. That is why E4 indents don't really have any singular style. They can be what ever you want, and that's is why I cant wait to start making this ident.

Discovery channel, however is reality TV and pseudo-scientific entertainment. It initially provided documentary television programming focused primarily on popular science, technology and Its image among viewers is that of a trust-worthy source of information about science, the natural world, and technological advances. According to the official website, Discovery Channel "provide[s] viewers with the highest quality nonfiction content that not only entertains and engages, but also enlightens, educates and inspires positive action."Discovery Channel offers a mix of programming across many genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world.

According to Discovery Channel's corporate website, the target audience is "adults 25-54, particularly males.", however it reaches all types of audiences.