Experimenting with E4 logo

Alright, so for the E4 ident brief I decided to make a moving pattern from the logo and just experiment with shapes. I came across this idea when I was drawing my golden lion (purely for self amusement).

(The Golden Lion and the geometrical form pattern)

When I was repeatedly drawing shapes, I realized that any shape can make a good looking pattern if I neatly aligned them. So I applied that idea to this brief, and basically experimented with the composition, color and line thickness. The first attempt to play around with the logo-

And then I tried moving it around on Flash and this is what came out of it-

Applied Animation: Research

Alright, so basically we were briefed to chose one of the three tasks and the do them. Simple as that. We could pick from either doing a charity campaign, title sequence or make two idents. So I chose the idents, mainly because it is a familiar concept to me and imagine i would enjoy making something like that.

And the channels I chose to do it for were E4 and Discovery Channel.

E4 is oriented towards pop culture and entertainment, launched as a pay-TV companion to Channel 4. The "E" stands for entertainment, and the channel is mainly aimed at the lucrative 15–35 age group. 

They have launched a sting competition called Estings and the winners get aired on the channel. That is why E4 indents don't really have any singular style. They can be what ever you want, and that's is why I cant wait to start making this ident.

Discovery channel, however is reality TV and pseudo-scientific entertainment. It initially provided documentary television programming focused primarily on popular science, technology and Its image among viewers is that of a trust-worthy source of information about science, the natural world, and technological advances. According to the official website, Discovery Channel "provide[s] viewers with the highest quality nonfiction content that not only entertains and engages, but also enlightens, educates and inspires positive action."Discovery Channel offers a mix of programming across many genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world.

According to Discovery Channel's corporate website, the target audience is "adults 25-54, particularly males.", however it reaches all types of audiences.

 

Visual Language: Take 5

BOOF! New brief! Im really excited for this because I already have a few ideas.
Basically we were asked to pick five sound effects and make abstract drawings illustrating them and the based on those drawings make 5 animations for the sounds.
Most of the sounds I came across sounded really cartoony so I decided to keep a single style throughout the work. I chose bright cartoony colours, but I decided to approach the sounds as lines and depending on the sound, make a differently looking line, the direction of the line shows tone, the shape represents the sound, if there is a few layers of sound, I tried deconstructing it into different lines.
Then i used the drawing as plans for the animation, so basically I took a dot trough the path of the drawn line, synching the motion with the sound.
 Here is the end result-

Sound Visualisation: Cyriak

When I discovered this I was disturbed and confused but most of all- entertained. So basically Cyriak (i guess you can say) animates these music videos, which he calls himself "brain damaged animation".
"..is me - thats my real name, and I'm a freelance animator based near Brighton, UK.
I use adobe photoshop and after effects for most of my animations, and have worked on a wide variety of commercial projects, from tv advertising to channel idents to music videos."
Cyriaks work is very original and sometimes disturbing, but it goes well with the music, so well, in fact, he's been hired to make a few music videos. But the reason I like them is because it's just something new for me and I find this kind of animation unique and it just makes you go "wat did I just watch"

check it-

Sound Visualisation: Arctic Monkeys "Do I Wanna Know"

To be honest this music video inspired me for the Visual Language brief Take 5. The line that seems to be representing sound at first gradually turns into a fully animated narrative story, it gives the feeling that everything starts and ends with just a single line, the video takes you trough this visual journey just to end up where it started. It's kind of the similar way I think of sound, since every sound has a beginning and an end I imagine it as a line, but depending on the sound, the line moves and looks differently.

Back to the video. Its produced by a guy named David Wilson and he has a quite interesting portfolio of work, so I kind of see why AM chose him to make a video for them-

 I was surprised to find out that the AM video was made using Maya.

The video begins with a black background and simple visuals of white sound waves that vibrate in synchronization, first with the percussion and lead guitar, then with the lead singer, Alex Turner. As the band enters with the chorus, colored sound waves illustrate new voices. Simple sound waves then give way to fast-moving, representational line-drawing animations that morph between a variety of female, race car, race car engine, and road racing images. At one point, the undulating white line becomes the "trucker's mud-flap girl", seen in the single's cover art. The line drawings are interrupted several times with flashes of full-color animation, several that recall the surrealistic style of Robert Crumb. The increasingly complex video creates, by turns, a somewhat jarring and psychedelic experience, in a style not unlike the Gary Gutierrez animations that were featured in The Grateful Dead Movie (1977). The video ends with the familiar white line becoming two crossed checkered flags.

Anyway, I somewhat based my on this video, so it's really gggood so wač it

Visual Language: Crit Session

Today we had a crit session! It was interesting to see everyone else's work, but above all else get some informative feedback on mine.

The main thing that everyone noticed was the first animation wasn't well timed with sound, the spiral could have lasted a bit longer. The third one could have had a bit bigger explosion, because the sound is more intense than I showed it. I personally think I could have experimented a bit more with different types of media... Everyone seemed to like the second one the most because it "has its own personality". Now that I look at it, completely agree with the feedback.

So in a nutshell, very good session, got some useful tips and notes. And the brief it self was fun to do, SO HERE'S THE END RESULT