Tuesday 10 February 2015

Sound Visualisation: Arctic Monkeys "Do I Wanna Know"


To be honest this music video inspired me for the Visual Language brief Take 5. The line that seems to be representing sound at first gradually turns into a fully animated narrative story, it gives the feeling that everything starts and ends with just a single line, the video takes you trough this visual journey just to end up where it started. It's kind of the similar way I think of sound, since every sound has a beginning and an end I imagine it as a line, but depending on the sound, the line moves and looks differently.
Back to the video. Its produced by a guy named David Wilson and he has a quite interesting portfolio of work, so I kind of see why AM chose him to make a video for them-
 I was surprised to find out that the AM video was made using Maya.
The video begins with a black background and simple visuals of white sound waves that vibrate in synchronization, first with the percussion and lead guitar, then with the lead singer, Alex Turner. As the band enters with the chorus, colored sound waves illustrate new voices. Simple sound waves then give way to fast-moving, representational line-drawing animations that morph between a variety of female, race car, race car engine, and road racing images. At one point, the undulating white line becomes the "trucker's mud-flap girl", seen in the single's cover art. The line drawings are interrupted several times with flashes of full-color animation, several that recall the surrealistic style of Robert Crumb. The increasingly complex video creates, by turns, a somewhat jarring and psychedelic experience, in a style not unlike the Gary Gutierrez animations that were featured in The Grateful Dead Movie (1977). The video ends with the familiar white line becoming two crossed checkered flags.
Anyway, I somewhat based my on this video, so it's really gggood so wač it

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