Storyboard References: Origami Commercial

This storyboard was created for a TVC commercial and I am honestly am not sure what is advertised in it because there wasn't much info I could find about it. But still, I chose to blog about it because it had an interesting style to it.

It is created by Abed Marzouk, a Saudi Arabian creative director. What attracted my attention was the idea of animating origami figures. In the storyboard it seems crazy, because the animal figures he chose didn't seem that dynamic because of the structure they might have if they were made from paper. But actually it was created in 3d animation. The drawing style is really like basic academic drawing- strict single lines, clear shading, good composition, the first plan is visually separated from the background so that the most essential components would gather the most attention and it's not all over the place. It's just clean, clear and understandable. There is also a noticeable variety  of camera angles. Overall it's understandable even though it has captions in a language I don't understand.

As for the result-

http://vimeo.com/49626105